Customer Testimonials For Your Mobile DJ Business
Monday, January 2nd, 2012If you are starting or already run a mobile DJ business, you should know the importance of client testimonials. This article will cover getting testimonials, and what to do with them once you have them.
First, a testimonial is like a vote of confidence from a customer. They enjoyed your product or service, so they sing your praise. When you capture that testimonial and show it to potential new clients, you have a powerful marketing tool. Why is it so powerful? What makes testimonials so special? People trust other people’s opinions. When they hear that 50 people have been happy with your DJ services, they feel comfortable hiring you because they think you will do a great job.
How do you get your clients to give you these testimonials? It’s easy – ask them. That’s it. If you are finishing up an event, approach your client and ask them how you performed. If they seem happy with you, ask if they wouldn’t mind jotting their thoughts down in your notebook. Then later you can type up the testimonial for print or other use. Alternatively, you can get video testimonials. This is also very simple. If a client liked your services, get them to say nice things about you in a brief video. This is especially easy at weddings where clients may have had a few drinks and feel loose for the camera!
What do you do with these testimonials? Put them on all your marketing materials. Print them in brochures, business card, flyers, and other places. Also be sure to put them on your website. I like to have testimonials sprinkled throughout the website, but also a separate page for them as well. Video testimonials are especially effective on your website. Upload them to YouTube and then embed the video on your page.
Now you are on your way to a powerful marketing strategy for your mobile DJ business. I hope this article has showed you just how important testimonials are to your success.
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