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If you want to make money as a mobile DJ, sooner or later you will need to create business cards. That’s a fact of life and you cannot avoid it. But there is one thing you want to avoid at all costs – creating bland cards that get zero attention, zero clients, and zero profits. This article will show you exactly what you need to create a successful business card for your mobile DJ venture.

Have you done a Google search for “cool business cards?” If so, you have probably seen lots of highly creative cards printed on everything from paper to metal to popsicle sticks. There are some pretty wacky and outgoing cards out there. But do you need that kind of a card for your business? I’m going to go out on a limb here and say NO. Keep it simple or you will most likely end up with a failure of a biz card. The only exception to the rule is if your design is very tailored to your image and business. For instance, if you can print your contact info on a “biz card CD,” that could be effective. Those are the CD’s that are shaped like business cards. But in most cases, you will only succeed in wasting your money on a fancy looking piece of trash. Instead, print up a normal paper card to give to potential clients.

Now that the material is handled, what about the design? Only include necessary graphics and photos. You can over-do a business card really quickly with too many pictures and random graphical elements. You want to make sure the card is easily readable, simple to understand, but still attractive to the eye. You can spice up your card with a logo, if you have one. Or you can add a simple, but related, picture from your business – such as a turntable or record.

What information should you include? You must have your name, website, and phone number on the card. That’s it. Any other information might be too much information. Include an email address if you want to, but a website address is just as effective (people can find your email address there). Don’t be tempted to include rates or package prices on the card. Doing so will prevent you from working out creative pricing options and package deals. That’s where you make the real money, anyway.

Here’s one last hot tip – make sure you have empty space on the card. Use that space to jot down a personal note for potential clients. If you discuss an upcoming event with somebody, leave a note on the back of your card when you give it to them. “Great talking about your daughter’s wedding. Congratulations!” That really stands out to clients. They will be glad you took the time to leave a message for them. And they will also remember who you are and what you talked about.

Follow those steps and you will have an effective marketing tool and an attractive business card.

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