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If you want to make money as a mobile DJ, sooner or later you will need to create business cards. That’s a fact of life and you cannot avoid it. But there is one thing you want to avoid at all costs – creating bland cards that get zero attention, zero clients, and zero profits. This article will show you exactly what you need to create a successful business card for your mobile DJ venture.

Have you done a Google search for “cool business cards?” If so, you have probably seen lots of highly creative cards printed on everything from paper to metal to popsicle sticks. There are some pretty wacky and outgoing cards out there. But do you need that kind of a card for your business? I’m going to go out on a limb here and say NO. Keep it simple or you will most likely end up with a failure of a biz card. The only exception to the rule is if your design is very tailored to your image and business. For instance, if you can print your contact info on a “biz card CD,” that could be effective. Those are the CD’s that are shaped like business cards. But in most cases, you will only succeed in wasting your money on a fancy looking piece of trash. Instead, print up a normal paper card to give to potential clients.

Now that the material is handled, what about the design? Only include necessary graphics and photos. You can over-do a business card really quickly with too many pictures and random graphical elements. You want to make sure the card is easily readable, simple to understand, but still attractive to the eye. You can spice up your card with a logo, if you have one. Or you can add a simple, but related, picture from your business – such as a turntable or record.

What information should you include? You must have your name, website, and phone number on the card. That’s it. Any other information might be too much information. Include an email address if you want to, but a website address is just as effective (people can find your email address there). Don’t be tempted to include rates or package prices on the card. Doing so will prevent you from working out creative pricing options and package deals. That’s where you make the real money, anyway.

Here’s one last hot tip – make sure you have empty space on the card. Use that space to jot down a personal note for potential clients. If you discuss an upcoming event with somebody, leave a note on the back of your card when you give it to them. “Great talking about your daughter’s wedding. Congratulations!” That really stands out to clients. They will be glad you took the time to leave a message for them. And they will also remember who you are and what you talked about.

Follow those steps and you will have an effective marketing tool and an attractive business card.

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I have talked with a lot of would-be DJ’s over the years. What is the most common question I hear from them? “What do I need to start a DJ business?” That makes sense, because most people think a DJ has tons of equipment, knowledge, and other stuff. But the truth is that you really don’t need much to get started. Almost anybody can start a DJ business for under $1000 and a little bit of time. Here’s what you need to know:

Let’s start with equipment. This is what people tend to believe is most important in the DJ business. Not true. DJ’s have a wide variety of equipment options, and you will rarely see 2 guys/gals running the same setup. Basically, you will need speakers, a power source, and a sound source. Lights are optional, so we won’t even cover that here. Your speakers might include their own power, or you might need a separate power amp. Your sound source can be a CD player, iPod, laptop, or even a true dual deck player like many DJ’s are using these days. Equipment-wise, that’s about it.

The real kicker is music. You have to develop a large music library that covers all genres, eras, etc. If you DJ a high school prom, you have to own the appropriate music for those kids. If you DJ a 50 year reunion, you will need a very different playlist for that event. Get the idea? You need it all. Sure, you could try to limit yourself to events where the music fits your personal tastes, but you want to make money. Cutting out certain kinds of music means cutting your pay drastically. So own it all and play it all. Grow your library constantly!

Lastly, you will need some business savvy. That’s the part that scares most people out of getting started. They think the business must be complicated or everyone would be doing it, right? Not at all true. This business is simple. All you really need is a drive to be successful. You have to want success. Do you want that kind of freedom and satisfaction out of your job? If so, then you are halfway there. The rest can be learned on the battlefield.

Be confident, be prepared, and you will find that the DJ business is really not difficult. If you cover your equipment, music, and you really want to be a DJ, you are already off to a great start.

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One of the most common questions I get from would-be DJ’s is, “What equipment do I need to start a DJ business?” Luckily, this is also one of the easiest questions to answer.

You really can personalize your setup according to your needs. If you don’t have a bunch of money to start a DJ business, then you can get a few bare-bones essentials. You can always upgrade and expand your equipment later –when you have some profits rolling in.

Where should you start? The obvious starting point is your music library. You might have a really nice set of speakers and a huge sub woofer… but if you don’t have all the music your clients want, then you won’t get too many gigs. Work on expanding your music library first. Get songs from all eras and from all genres. Oldies, disco, pop, rock, r&b, hip hop, dance, etc. You should try to develop a good selection of all music. Then you can start to focus on your gear.

Next, get your hands on a DJ mixer. These are fairly cheap, but you can find more expensive ones with lots of extra features. I have seen DJ mixers for as low as $60. Just about anybody can afford that, right? This mixer allows you to plug in a sound source (CD player, iPod, etc.) and route that music to your speakers. Many people decide to purchase a dual CD deck as well. This is pretty much the standard in the mobile DJ community. But if you want to save some money or use equipment you already have, your iPod will work just fine for getting started. Plug the iPod into your mixer and get the party started.

Speakers are your next hurdle. Many beginner DJ’s will borrow speakers at first, or they will use home stereo equipment. That’s fine for your first few gigs, but you should really get something more professional ASAP. You want two main speakers with at least 12″ drivers. These speakers may be active or passive, meaning they are self-powered or they require a power amp. Active speakers are usually more costly, but you save money on a power amp and you don’t have to carry that extra equipment to every gig.

Now that you have the basics of your sound gear, you might consider some basic lights for your show. Check out sites like Musiciansfriend.com for starter light kits. They are usually only $120-$200, and they will work just fine for a beginner.

That’s it! You have all the equipment you need to start booking clients and bagging profits. The DJ business is fun and lucrative, so I hope you enjoy it as much as most DJ’s do.

For a great mobile DJ business course, check out MobileDJProfits.com. This audio course covers everything from the basics to the advanced business tactics that will make you tons of money as a DJ!

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